14 Big Blunders by Tech Giants that Every Business Should Learn From

Giving Short Shrift to Customer Service

The biggest blunder? Giving short shrift to actual customer service—forsaking the human touch in favor of reflexive (over) reliance on graphical user interfaces, knowledge bases, artificial intelligence (that isn’t really intelligent) and more. Perhaps understandably, tech companies live by technology, but they can also effectively die by it.

Adam Stern
Infinitely Virtual


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